Jaguar Al Zayani Wins Best JLR ARCH Facility in the MENA RegionWe are delighted to win the award for best JLR ARCH facility in the MENA region. It's one thing having the largest Jaguar showroom in the world and a new state of the art workshop and service centre, but to be recognised for being the best is the icing on the cake.
The Al Zayani Jaguar Showroom is a world-classflagship establishment offering a full product range of Jaguar vehicles as well as state-of-the-art servicing bays and seven dedicated consultation lounges.
Opened in January 2018, the 1426 square metre facility represents the very latest in design philosophy built under Jaguar’s global ARCH standards. This provides a bright, welcoming atmosphere for customers that will not only highlight the great range of vehicles from Jaguar but also create a premium experience visitors to the facility will love by placing them at the centre of the vehicle purchasing experience.
Steve Brown, Automotive Director at Al Zayani, said: “Our customers are our number one priority and we wanted to reflect this by providing them with not only the biggest and most technologicaly advanced Jaguar showroom in the region, but also offering the most luxurious environment with our dedicated, private consultation lounges.
“We are the only Jaguar retailer in the world which offers these lounges in place of the traditional transaction desks and nowhere else in the region will you find a fully digital sales solution further enhancing the experience for our customers.”
The seven consultation lounges are part of a larger customer experience area which incorporates luxorious waiting lounges, a personalised waiter service for refreshments, a Barista Café bar, two lifestyle boutique stores and a valet parking solution to make the whole experience as smooth as possible.
Al Zayani’s fully digitised sales procedure starts with the customer’s initial data capture before walking them through a virtual product configuration and ultimately presenting them with an offer.