During a period when Ferrari have rolled out a new Global Corporate Identity upgrade we were delighted to be recognized as having the Best Showroom in Middle East & India 2017.We always pride ourselves on delivering a world class retail experience to our clients and our recent significant investment in facilities brought a number of enhancements. Our showroom increased in size by 50% and now houses a dedicated Pre-Owned area as well as showcasing the full extended range of new Ferraris. In terms of customer experience we became the only Ferrari retailer in the world to implement a new customer lounge concept where customers can configure and discuss their new vehicle in luxurious private lounges in the showroom. We also installed industry leading technology that includes a fully automated and transparent digital sales process for our customers and the opening of a brand new configuration room.
Commenting on receiving the award, Mohammed Dawleh, General Manager Ferrari, said “When you are selling the world’s most exotic cars to Kuwait’s most discerning customers, it is critical that you provide not only the highest levels of service but also a premium showroom experience.I think we’ve achieved that by being the only Ferrari retailer in the world to offer the new customer lounge experience and we are the only retailer in the Middle East with the latest showroom technology aimed at maximizing our customer experience.”