BORGWARD has once again beat out competitors from 54 nations to capture the most prestigious German design award. This year the BORGWARD BX5 compact SUV followed in the footsteps of the BX7 in 2016 by winning the coveted Red Dot Award. “Our highly motivated and top-notch design team continues to refine BORGWARD’s distinctive DNA,” said Anders Warming, the Board of Management member responsible for Design at BORGWARD Group AG, at the company’s headquarters in Stuttgart. “This award confirms that we’re on the right track and that our design is evolving successfully. Along with our new production models, we will also soon be presenting pioneering and fascinating concept cars that will offer a look into the future of BORGWARD design.” This second Red Dot Award is the fourth European award for the young automaker, which has also won the German Design Award and the Plus X Award.
With a length of 4.49 meters, the BORGWARD BX5 is one of the more compact SUVs on the market, but its wheelbase of 2.69 meters means it offers plenty of space as well. Along with the virtues of classic SUVs, such as versatility and confidence, it also boasts exceptionally sporty and dynamic handling.
Indeed, elegance, dynamic handling, and confidence are the core values of the BORGWARD design philosophy of which the BX5 is only one example. With its prominent, sculptured octagonal radiator grille and the centrally mounted diamond-shaped badge, the BX5 features the typical BORGWARD front end, but with its own distinctive style. Its wing lines define the broad masculine shoulders and lend the sides of the vehicle a dynamic appearance. The roof profile features sporty coupe-like lines, which in combination with the elegant greenhouse create an exciting contrast to the elegantly dynamic bodywork.
The interior consistently takes up this design language with surfaces, contours, and curves inspired by the wing lines, and is thus in perfect harmony with the exterior. High-quality materials and precision workmanship underscore the designers’ great attention to detail.
12. MAY 2017
Reinterpretation of historic brand values into a new era: BORGWARD Group AG impressed the Red Dot Award’s panel with the new model BX7.
Stuttgart, 30 March 2016—In a major achievement for BORGWARD Group AG, the company’s first model in 55 years has already received an award. Specifically, BORGWARD received an Honourable Mention in the Product Design category of the Red Dot Award for its debut SUV, the BORGWARD BX7. The Red Dot Award is presented annually in the categories Product Design and Communication Design. “We are proud and happy that our BX7 won an award! It shows that we are laying the right foundation and that the design sector is taking us seriously,” said Ulrich Walker, the CEO of BORGWARD Group AG, on Wednesday in Stuttgart.
The Red Dot Award’s panel of top-level judges, which included the U.S. product designer Chris Bangle and the shoe designer Jimmy Choo, was impressed by the BORGWARD BX7’s reinterpretation of the ideals of the company’s legendary founder, Carl F. W. Borgward. The judges especially pointed out the brand’s typically high design quality and outstanding design features, such as the OCTAGON radiator grille, with its legendary diamond-shaped brand logo, and the wing line design, which quotes a variety of wing profiles. “We are decoding BORGWARD’s original design DNA and transferring it to the present day,” said Roland Sternmann, BORGWARD Global Executive Design Director.
“We are, of course, also implementing our principle of ‘Modern Tradition’ in the vehicle’s interior. We are uniting traditional automotive craftsmanship with ultra-modern technology to create a luxurious wellness ambience,” added Benjamin Nawka, Chief Designer of the BORGWARD Design Team in Stuttgart. This design philosophy becomes especially apparent in the contrast between the high-quality, precious materials and the various innovative components, such as the central 12.3-inch media touchscreen.
Following its entry into China, India and other emerging markets, BORGWARD plans to launch the BX models on the German market as well within the next two years. In Europe, the German automaker will exclusively market plug-in-hybrids and all-electric vehicles.
30. MARCH 2016