German-based automotive brand Borgward officially launched its operations in the Gulf states today. The GCC states are promising markets for Borgward, due to continuously strong customer demand for compact and mid-size SUVs. Borgward sees excellent market opportunities for its stylish and dynamic vehicles that feature state-of-the-art technology.
Tom Anliker, Senior Vice President Global Marketing, Sales and Services of Borgward Group AG, underlined the prominent position the Gulf states have in Borgward’s global strategy: “Customers in the Gulf states and throughout the Middle East region have a taste for the kind of vehicles we build. With our BX7 and BX5 models and a network of excellent car dealerships, we are very confident that we can build a solid customer base in the region within the next few years.”