Jaguar's Ice Academy in Arjeplog, Sweden​


Another award for our Jaguar business for excellence in Sales, After Sales & Network Development in 2018.

Here is our Brand Manager Jordan Walker enjoying our prize with a week at the Jaguar Ice Academy in Arjeplog, Sweden in temperatures as low as minus 30 degrees!

Jordan describes his the driving experience in Arjeplog as safe with an instructor to always assist everyone to stay on the track, while spinning off the ice into a snow drift is all part of the fun.

The Ice Academy also brings together people from all over the world. You get to do something you would never do anywhere else. You get to drive in a way that you wouldn’t do anywhere else. You learn driving techniques you’d never learn anywhere else and for someone who loves to drive.